St. Joseph's/Candler Health System
An advertising program for a new healthcare facility branded across multiple service lines which was recognized with two ADDYs from the Ad Club of the Triangle.
An advertising program for a new healthcare facility branded across multiple service lines which was recognized with two ADDYs from the Ad Club of the Triangle.
Program consisted of billboards, web banner ads, newsprint banner ads, newspaper and magazine patient testimonial ads, new physician ads, tabloid magazine inserts, broadcast television and radio.
The program also incorporated customer relationship marketing utilizing dimensional direct mail, DTC magazine, e-newsletters, and online-health checks.
Large selection of billboards rotate through various locations enhances continued awareness, Graphics extend beyond billboard.
Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers.
My Smart Health News — e-newsletter
Window-gate direct to patient enable orthopedic patients to stay informed
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Web and newsprint banner ads rotate weekly.
Doctor/Patient testimonial print ads reflect graphic look shown in broadcast spots.
Telfair Women's Hospital print ad mirrors broadcast spot
Broadcast: Heart Hospital • Women's Hospital • Cancer Center
Patient and Physician converse during technology imagey transitions
Cancer Center Campaign
Web and Print Banner ads
3-Dimensional Direct to Patient — Mail drop staged by week, to specific cancer hot spots
Sixteen page tabloid insert published quarterly informs larger audience
Postcards continue dialogue with patients
New physician announcement ads with two-way readable headlines capture attention as well as graphically reinforces brand identity
